MARKETING MANAGER
MODERN LUXURY HAWAI‘I, JULY 2018 - PRESENT
Maintain consistent brand messaging and develop unique event campaigns via social media, digital communications, print ads, and marketing collateral
Drive revenue through event sponsorships and ads Identify beneficiaries to support in alignment with brand
Pitch up to $15k sponsorships to brands in trade/cash
Strategize ways to generate leads and increase brand awareness for event sponsors
Manage social media and launched boosted social; established cadence and growing Instagram following by 40%+
Collaborate with sales team to increase brand awareness and/or drive sales for clients
Manage events budget by calculating profits & losses
MEMBER
HUGS YOUNG PROFESSIONALS, PRESENT
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ASSISTANT ACCOUNT EXECUTIVE
BECKER COMMUNICATIONS, NOVEMBER 2017 - JULY 2018
Provided PR support to 8+ clients in retail, travel & tourism and healthcare sectors
Collaborated with clients to conceptualize events
Identified key market influencers for clients and implemented new influencer programs
Developed strategic PR plan and content calendars for digital platforms
Wrote and edited copy for PR, marketing collateral and social media materials
PUBLIC RELATIONS COORDINATOR
NEIMAN MARCUS HAWAII, JANUARY 2015 – JULY 2017
Collaborated with cross-functional team members in coordinating events to achieve sales goals and increase brand awareness
Spearheaded training program for sales associates to further promote their business via social media platforms
Generated content for email and social media assets supporting upcoming events, promotions, or new merchandise
Communicated bi-weekly store events and corporate marketing directives to sales managers and associates
Managed seasonal budget and outlined co-op proposals for vendors
Reported and evaluated return-on-investment (ROI) of each event conducted on a monthly basis
Facilitated photo shoots for local and international media to drive sales to new, exclusive products and services
Composed monthly press releases and news alerts to pitch to local and international media
Developed creative ways to retain loyal clientele in Hawaii's competitive luxury retail climate and appeal to Millennial shoppers through event planning, incentive offerings, marketing promotions, etc.
Edited copy for InCircle (loyalty program) event and incentive offering mailings
ADMINISTRATIVE ASSISTANT
ALAN WONG'S RESTAURANTS, AUGUST – DECEMBER 2014
Tracked online reviews of AW restaurants and similar establishments on Yelp, Open Table, Trip Advisor and notated trends
Provided cultural research support for Alan Wong’s venture in Shanghai and prepared data analysis and chart
presentation for menu-cost comparison of Shanghai restaurants
Supported marketing/development team: scheduled meetings and recorded minutes, maintained calendars for Chef Alan Wong and management team, and arranged travel accommodations and organize itinerary
Archived magazine and/or newspaper articles relating to restaurant industry, marketing, management, social media, etc.
Assisted with events by interacting with AW guests and promoting restaurant specials
STUDENT
UNIVERSITY OF WASHINGTON, MARCH 2014
B.A. in Communications with Journalism Concentration
MEMBER
SIGMA LAMBDA GAMMA NATIONAL SORORITY, INC., APRIL 2012 – PRESENT
As External Chair, I planned and executed events including "Orgs Got Talent" and "Bid for a Cure," a fundraiser for breast cancer awareness